Social Media Marketing and Smart communication technologies have become an ingrained part of society in the 21st century. With the continued development of such technologies, it is imperative to acknowledge the impact and influence social media has had on advertising. Businesses locally grown or internationally recognised, both small and large in size, can benefit significantly…
Social Media Marketing Strategy: The Big 3 Facebook, Twitter and Instagram, are the superstars of the social media marketing scene but are they essential to your social media marketing strategy? The social media marketing scene has tons of social platforms to choose from. Most people can name at least eight off the top of their…
SEO Trends for 2018 A closer look at the SEO trends for 2018. Even though most brands continuously work on optimising their Search Engine Optimisation (SEO), it seems as if the ever-changing requirements of SEO is always out of reach. From algorithm updates to new technologies, the moment you adhere to the current requirements it…
Why Google AdWords? Google Ads is an advertising service by Google that allows businesses to display ads Google and its advertising network. AdWords is one of the most effective methods of advertising. There is a reason why Google AdWords is the marketing tool of choice for most marketers. Because it allows for very precise targeting…
What you need to know about Search Engine Optimisation Search Engine Optimisation (SEO) is defined as the activity of making sure that a website can be located on search engines for words or phrases that relate to the website’s offering. As Adam Audette said, “The days of SEO being a game outsmarting algorithms are over.…
Why your company should be using Google AdWords When Brad Geddes spoke about Google AdWords, he said that when ads become part of the information-gathering process, they cease to be ads. “At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not…
5 Online Marketing Myths Debunked To get the most value out of your marketing efforts we will look at some prominent online marketing myths. Tony Zambito said, “Instead of using technology to automate processes, think about using technology to enhance human interaction.” When it comes to online marketing, it is very easy to forget that…
Social Media Management Social media management has become somewhat of an art form in recent years. Quickly typing a post for the sake of having a post is no longer a viable way to manage your social networks. There are a variety of different opinions on the topic of social media marketing. Many argued that…
Why A Website Is The New (Improved) Business Card Think a business card is as important as your website? Think again. Business cards are designed to fit in a wallet or pocket. There is only so much you can say about you and your business within a few printed square centimetres. A business card is limited.…
Digital Marketing – What Are The Benefits? It has become quite necessary for a brand to be visible online. This has caused the online space to evolve into a busy hub of information. An effective online presence therefore, now requires more thought and implementation. Digital marketing is needed to get through the ‘noise’ of the online realm, giving your…
