Social Media Management in a Digital World

February 1, 2017
Social Media

Social Media Management

Social media management has become somewhat of an art form in recent years. Quickly typing a post for the sake of having a post is no longer a viable way to manage your social networks. There are a variety of different opinions on the topic of social media marketing. Many argued that social media marketing was just a fad and that it would be temporary. However, according to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business.

Social networks management can play a pivotal role in increasing sales and driving brand awareness. When it comes to your business’s online presence, there are a few elements that need to be considered when managing your online presence.

Listen before you post

A lot of your social media marketing success will depend on your brand’s ability to listen to its target market.  This is why it’s important to not only speak on social networks, but also engage with your audience.

A relationship can’t exist if one person is always speaking and the other is only listening. The same is true for brand relationships. Fortunately, social media naturally lends itself to two-way communication.

For these reasons, you have to understand your target market and know what is important to them. Only then will you be able to generate online content that will inspire conversations. The key to social media marketing is to add value for the reader, rather than add to the clutter that already exists on their social networks news feeds.

An in-depth look at who you are targeting and garnering insight into what makes them tick is key. Not only will you be able to communicate with them in a relatable way, but you will be able to truly strike a chord with them.

Stay focused and on-brand

When it comes to social media marketing, it is becoming more and more crucial to specialise. Social networks content that is focused has a much higher success rate. Your brand strategy needs to be focused, which in turn, will drive synergetic online marketing efforts. With the myriad of content available to users on social media, focused content will build your brand and be much more engaging than trying to reach everyone.

Social media is a marathon, not a sprint

Successful social media management requires quite a bit of patience; results from online marketing efforts won’t show immediately. Marketing on social media platforms require long-term commitment to truly prosper. Time is an investment every brand needs to grow their following and create valuable connections.

More than just a post

When you work towards always publishing quality content and building your online following, you can do so much more than just reach an audience. Brands can prompt actions such as sharing the content, which allows you to reach audiences across a variety of platforms (which may not have been reached previously). This sharing and discussion of content can open new entry points for search engines, such as Google, to find it in keyword searches. These entry points can make it possible for new ways to emerge for potential customers to find your business online.

All about reciprocation

One thing that brands also need to consider is that they can’t expect others to share and talk about their content, when they aren’t willing to do the same. A part of your social networks management should focus on other content and talking about content published by others. Active engagement with other brands can create meaningful relationships, and ultimately have a positive influence on your brand.

Be more social

Although there are differing opinions on social networks and its role in marketing, we can all agree that social media is here to stay – it has become such a big part of our lives and how we communicate with others. Brands need to understand their target market in context of social networks in order to create well thought-out strategies that can make a difference.

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