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A one page website consists of only one page, but many sections. All your content is divided into sections on a page. You can either scroll continuously down the page to view content, or click on an option in the menu, and the website will automatically scroll to that section.
A page is normally linked to the menu bar located on the top of your website (eg: Home, About, Our Services, Shop, Contact Us).
Things you might include on a page?
Things you put on a page vary based on your company campaign but generally would include text describing your pages objective, accompanied by pictures, graphics, and basically anything that would be appealing to your target market when it comes to promoting your company. A page can also include information about your company history, background, the team, basically everything a user would view to know more about your business.
A stock photo is a photo that we buy online, it is a professionally taken photograph.
How do stock photos benefit me?
Stock photos most importantly assure you that all the images on your website are not copyrighted. The benefit of buying stock photos is that you don’t need to take your own professional photographs.
Included in our SEO Setup:
– Google Webmaster Tools Setup
– Bing Web Master Tools Setup
– Google analytics Setup
– Setup of SEO by Yoast plugin
– Local SEO by Yoast Setup
– Sitemap.html setup
– Sitemap.xml setup
– Setup of WP Fastest cache plugin. (Speeds up the website.)
– On-Page SEO – Optimise the website for one selected keyword per page.
We will setup Gravity Forms Basic for up to 20 fields (e.g. name, email, message etc..)
What is this? It’s a Premium Contact Form plugin that offers extremely diverse functionality such as conditional logic, e-mail notifications, CRM Integration, Newsletter Integration etc.
A standard website is a fundamental and typical type of online presence for individuals, businesses, or organizations. It consists of web pages containing information about the entity, its products, services, or content. These websites usually include a homepage, about page, contact page, blog page, services page and other relevant pages. Standard websites serve as a platform to convey information, engage with visitors, and establish an online identity. They can vary in complexity, design, and functionality but typically serve as a basic online hub to share information and communicate with the online audience.
Overview of what is included in our Logo Design package
The ultimate outcome we look to achieve with our logo design package is to provide companies with the best graphic representation that embodies their core values as per their company requirements and recommendations. Initially we create four separate logos in the first round of design mockups. From here the client has the opportunity to select one of the four mock-ups. Thereafter we allow up to two additional changes to the chosen logo mock-up in order to “iron out” any preferences or change requests. The final design is rendered as a PDF file and includes a .png and .jpeg version. The client may also request the open files (design files) if necessary to keep for their records.
SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility in search engine results pages (SERPs). This involves various strategies, such as keyword research, on-page optimization, and building high-quality backlinks. The goal is to rank higher in organic search results, driving more organic traffic and increasing the website’s chances of attracting potential customers. SEO is a critical digital marketing technique for businesses aiming to enhance their online presence and compete effectively in the digital landscape.
An eCommerce website is an online platform designed for buying and selling products or services over the internet. Unlike standard websites, eCommerce websites feature functionality that allows visitors to browse, select, and purchase items directly through the website. They typically include features such as product listings, shopping carts, secure payment processing, and order management. eCommerce websites enable businesses to showcase their products, manage inventory, and conduct transactions online, making them a vital tool for online retail and digital commerce.
The Wholesale Prices Plugin for WooCommerce is a vital tool for e-commerce businesses looking to offer wholesale pricing options on their WooCommerce stores. This plugin simplifies the process of setting up and managing wholesale prices, allowing store owners to easily create exclusive pricing structures for their wholesale customers. With features like role-based pricing and quantity-based discounts, it empowers businesses to efficiently serve both retail and wholesale clients while maintaining accurate and customized pricing. If you’re aiming to expand your customer base and boost your WooCommerce store’s flexibility, the Wholesale Prices Plugin is a must-have solution.
Products can be added in 3 ways.
1. Add you own products, one by one to your website.
2. We can add your products for you, one by one to your website. (Then we will teach you how to add the rest on your own)
3. A spread sheet detailing all your products can be used to upload all your products to your website at once.
What is a Product?
Products populate your online store and will be the items featured on your shop page. These are specific to your business and are a crucial part of the ordering and checkout process. We find clients often confuse an online store with a product catalogue. We have allowed for our clients to now choose between both by selecting whether they want a payment gateway.
An online store vs a product catalogue
An online store includes a payment gateway which clients will use to directly order and purchase your products online without having to contact you. If the shop lacks a payment gateway it automatically becomes a product catalogue that simply showcases your products and has no pricing and ordering involved. Users will have to enquire directly with you and cannot buy your products directly off the website.
An add to quote system
Product catalogues also have the ability to have an add to quote system, so users can add to quote instead of add to cart, which enables users to compile a list of desired items for quotation rather than immediate purchase. This functionality is particularly valuable in B2B scenarios or when dealing with customised pricing.
Import products via spreadsheets
Import products to your online shop using any XML, CSV, or spreadsheet. No need to reorganise your data. Simply drag & drop to map your data to the appropriate fields in WordPress. Import large files with hundreds of megabytes of data, even on shared hosting.
Import products via live XML feeds
Streamline your online store’s operations by integrating live XML feeds through your product management system. This dynamic solution ensures that pricing, stock levels, and product information remain up-to-date automatically. By harnessing the power of real-time data synchronization, you can provide customers with accurate and current information, enhancing their shopping experience while reducing the manual effort required to maintain your eCommerce platform.
Stay competitive and efficient with seamless XML feed integration, keeping your online store in sync with the latest changes in your product catalogue.
A payment gateway is setup to facilitate credit card purchases on your website. It usually involves a plugin which needs to be setup and linked to your own unique merchant account. People will not interact with your website and pay for products online if they don’t see a valid payment gateway that they trust. We at The Web Shack integrate your payment gateway and link it to your relevant merchant account so any and all purchases will go directly to your business bank account.
Types of payment gateways
We at The Web Shack recommend the PayFast payment gateway to our clients as it integrates well with our ecommerce software, however their are numerous types available in South Africa. Listed below are some of the more popular choices:
Shipping is the process of sending clients their purchased products. If you are selling digital products, like e-books, you will not require this option.
Shipping can be set up in one of two ways:
1. Do your own shipping. Charge a flat rate per province and take care of the deliveries yourself.
2. Partner with a local shipping company and integrate their shipping system into your website for convenience. The following shipping companies can be used:
Google Ads is an online advertising platform developed by Google that allows businesses to create and display ads to a targeted audience. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. Google Ads provides a wide range of tools and options for businesses to reach potential customers through text ads, display ads, video ads, and more. It’s a powerful tool for increasing online visibility, driving website traffic, and ultimately, growing your business by reaching the right audience at the right time.
Included in this option:
– Up to R10000 Monthly Google Ads Spend (Paid by client)
– Smart Campaigns
– Search Campaigns
– Google Analytics Integration
– Conversion Tracking
– Location Targeting
– Up to 20 Keywords
– Reporting
– Adding negative keywords
– Up to 2 hours account management per month
Included in this option:
– Up to R20000 Monthly Google Ads Spend (Paid by client)
– Smart Campaigns
– Search Campaigns
– Display Campaigns
– Remarketing
– Google Analytics Integration
– Conversion Tracking
– Location Targeting
– Up to 50 Keywords
– Reporting
– Adding negative keywords
– Up to 3 hours account management per month
Included in this option:
– Keyword research
– On-Page SEO (includes AI content creation)
– Off-Page SEO (Back Links from industry specific websites, creating AI content with links etc.)
– Local SEO (Google Business and Local Business Schema)
– 1x AI created blog per month (Up to 500 words and SEO optimised.)
– Reporting
– 3 hours account management per month
Included in this option:
– Keyword research
– On-Page SEO (includes AI content creation)
– Off-Page SEO (Back Links from industry specific websites, creating AI content with links etc.)
– Local SEO (Google Business and Local Business Schema)
– 2x AI created blogs per month (Up to 500 words and SEO optimised.)
– Social Media SEO (Link backs and posts etc.)
– Reporting
– 5 hours account management per month