What you need to know about Search Engine Optimisation
Search Engine Optimisation (SEO) is defined as the activity of making sure that a website can be located on search engines for words or phrases that relate to the website’s offering. As Adam Audette said, “The days of SEO being a game outsmarting algorithms are over. Today, content strategy and valuable, sustainable strategies are essential, not just tricks and links.”
SEO is an intricate process and there are no quick fixes or a one-size-fits-all approach. Here are some of the core concepts that SEO is all about and how it will impact your search engine performance.
Content is king, but it needs to be a good ruler
Content marketing has become a big thing in the world of online marketing. This can be attributed to Google’s algorithm that now penalises low-quality content. This is why quality over quantity still rings true. A good way of understanding the relationship between search engine optimisation and content marketing is that SEO states the requirements, where content marketing fulfils those requirements.
You can’t have one without the other. SEO demands that you have content. SEO can’t possibly exist without content. A big part of optimising your content is to choose effective keywords and bring that into your content. Your keywords need to be employed strategically throughout your content to get the best results.
Speed it up
As previously mentioned, Google doesn’t like anything low quality. The same goes for the quality of a website. For many users, speed counts as a requirement for quality. A slow website doesn’t scream high quality.
This in turn influences your SEO ranking. Slow pages and websites won’t rank as high. Furthermore, if your website has a fast response time, it will also lead to a better experience for your user. This in turn, can also lead to lower bounce rates, which will also increase your optimisation. The point therefor remains – your website needs to load efficiently.
Link it back
Another aspect of SEO that many use, is link building. This is the method of getting hyperlinks from other websites to point to your own website. There are two ways that the search engines use links: Either to find new web pages or to help the search engine decide how well a page should rank in the results .Quality links can be very hard to achieve, although it may be very beneficial in the end.
Social media can be a fundamental part that makes up your SEO strategy. Similar to links, quality counts a lot when it comes to social shares, but being shared widely on social networks can still be useful. Creating brand awareness through social media can be hugely beneficial to your business.
As a business, being engaging and participating on social media sites can be an important aspect of your business. Building a network that can assist in sharing your content, and ultimately your brand, is essential in today’s digital age.
Navigating the world of Search Engine Optimisation
Need some help to navigate the big world of SEO? Search Engine Optimisation is an intricate process that takes long-term commitment… but with Web Shack, we’re in it for the long haul!
Web Shack now offers content management and SEO services. Find out more by popping us an e-mail at [email protected]