Social Media Marketing Strategy: The Big 3

May 2, 2018
social media marketing strategy

Social Media Marketing Strategy: The Big 3

Facebook, Twitter and Instagram, are the superstars of the social media marketing scene but are they essential to your social media marketing strategy?

The social media marketing scene has tons of social platforms to choose from. Most people can name at least eight off the top of their head in seconds. Give it a go, you’ll see!

It is an accepted fact that social media marketing is one of the most effective forms of advertising today. A lesser considered fact is that it can be inefficient.
Neglecting a social media page can potentially discourage prospective consumers.
Allocating an hour each, to two, well-managed, social media platforms rather than allocating 15 minutes each, to eight poorly managed platforms can avoid ineffective social media marketing.

Surely, any social media marketing strategy worth it’s salt includes The Big 3?
Not necessarily.
Concentrating on the platforms that make the most sense for your social media marketing strategy will produce more resource-effective results.

So, which of The Big 3 are essential to your social media marketing?


There are more than 3 billion internet users; 1 billion of those people are on Facebook; the majority of that 1 billion are between 25 and 34 years old.

When it comes to a large audience, Facebook is king.  It’s not just casting a line hoping for a bite; Facebook can target a specific audience and that audience can target you.
It is a powerful social media marketing tool that essentially amounts to a search engine for people and businesses.

In almost all cases Facebook is the best starting point for social media marketing.


Think of twitter as a global conversation, compartmentalised by hash tags.

Twitter facilitates direct conversations between users. Using Twitter for social media marketing allows on-going conversations between consumers and brands, which consequently builds brand loyalty and creates brand personality.

An effective approach to social media marketing on Twitter is strategic hash tagging and regular posting. A business that doesn’t participate in the conversation often is effectively as good as the friend that only calls when they need something.

A business that devotes time and personality (in the form of transparent and relevant conversation) to their Twitter social media marketing is on the road to a winning campaign.


Myth: Only businesses that sell glamorous products can benefit from Instagram.

Truth: Businesses that make use of smart social media marketing strategies can benefit from Instagram.

A great social media marketing strategy for businesses offering services rather than products is to post before and after images.

We’re living in a time where consumers are hard pressed for time. A picture communicates faster than writing does and as a result Instagram and images can be extremely effective.
That being said – if resources are being too thinly stretched and images are of too poor a quality (image or content quality), Instagram can become ineffective. Whilst Instagram is a powerful platform, it should generally be reserved for the social media marketing strategy with the relevant resources to take full advantage of the platform.

Choosing the right platforms can do wonders for your social media marketing strategy. Using the wrong ones can waste your valuable resources and produce disappointing results.
Contact Web shack for help developing and implementing your social media strategy.