Premium Website Design or Standard Web Design?
When deciding between premium website design or standard web design packages, most of our clients say the same thing. “You get the quality you pay for”.
While this is true, the websites we design for our clients who opt for standard web design, are by no means of less quality.
What’s the difference?
The difference between Standard Web Design and Premium Design lies in the service process.
A standard web design package is focused on building the actual website. The designer focuses on building what you ask for.
During a premium website build, the focus is on building a website as a marketing tool optimized for your brand. A professional marketer will asses your brand and your corporate identity. Thereafter, they will provide feedback to both you and an experienced premium website designer.
Your marketer and designer will collaborate to develop a strategy to practically apply the marketing research to your website in order to produce a design that is optimized as a marketing tool for your brand and audience. Prototypes will be produced, and once finalized, a premium website will be built.
Is a standard website sub-quality?
A standard website is not a “lower quality” website. They are not less secure. Nor more likely to break or ugly (well, not if we’re building it anyway).
It is simply built with a different target in mind.
The point (read this if you’re too lazy to read the whole article)
A premium website costs more and takes more time. The design is based on marketing research and you will have the luxury of professional design and marketing consultants throughout the process.
Standard Websites are more affordable, quicker and less complicated. They are just as safe and built to the same quality standard. However, they are not optimized to their full potential in terms of being a marketing tool.
Which do we recommend?
If you’re on a budget, or concerned about time then standard website is the perfect option for you.
For those who are more interested in investing resources to gain a most valuable long-term marketing tool, then premium design is the way to go.