Pinterest Marketing: Improving Your Reach and Promoting Your Brand

October 21, 2020

90% of weekly Pinners make purchase decisions on Pinterest. Reach them early and get a head start on better results.

Pinterest is way more than ‘just’ a social networking platform. It is a visual search engine and productivity tool that you can utilise to engage with users, showcase your products and services, and grow your business. Like other social networking sites to the likes of Instagram and Facebook, Pinterest offers a place you to connect with a multitude of people and potential clients. Here we discuss the benefits of utilising Pinterest, and several strategic ways to use the platform as a strong, creative digital marketing tool.

The Benefits of Using Pinterest

‘Pinners’ come to the platform for inspiration – ideas, tutorials and advice on relevant topics. Whether they’re planning their wedding, looking for new recipes or simply surfing the latest summer outfits, Pinterest is saturated with users looking and searching for something that catches their eye.

As Hootsuite (2020) explains, ‘visual search’ is on the rise. As a “visual discovery engine,” Pinterest is the only social media platform to offer visual search. And since 62% of Gen Zers and millennials say they’d prefer to be able to search by image, this is a vital platform to make use of.  

While Pins not only boost a brands exposure, they also provide individuals with inspiration for products and ideas they may not have previously considered. Statistically, 83% of weekly Pinterest users say they have made a purchase based on content they have discovered on the platform. In our increasingly visual society, it is therefore imperative that your business makes use of Pinterest to market your brand.

5 strategic ways to use Pinterest Marketing for your Business

Just like with any other marketing plan, having a sound strategy will aid you in successfully reaching your business goals and objectives. Therefore, one needs a sound understanding of ways in which you can market your business through Pinterest.

1. Using keywords in your board titles, captions and descriptions

Pinterest has incredibly adaptable search capabilities. As such, you want to ensure your visuals are quickly discovered by making use of relevant keywords. Make sure that you select an appropriate category for each board to help people find them and for Pinterest to recommend your board as well. Additionally, ensure your descriptions are well thought out and utilise appropriate keywords. Think of a description as the opening line that accompanies a user’s first visual impression of your brand. Just as important as titles and board headings, the description of your Pinterest visual will aid users in discovering your posts. Use these descriptions strategically – keep them short, interesting and relevant to your brand.

2. Share & Embed your pins to blogs and social networking sites

Social media is an incredibly powerful marketing tool if used correctly. Make sure you ‘share’ your Pinterest pins on your other social media business profiles. This will allow for a larger reach and potential for increased engagement. Interlinking your social media platforms is fundamental in generating a sound, uniformed online profile that aligns closely with your business identity. Additionally, you should embed your pins onto blogs and posts displayed on your website. Embedding pins is a simple and effective way to generate more ‘repins’ and increase user engagement. You can create an embed code on the Pinterest site.

Each post you pin on Pinterest is yet another opportunity to guide users to your website. One always had 2 opportunities to take advantage of these link backs – one in the description and one in the source for the pin. Generating eye catching, bold statements will influence users to click on your pins (images), read the content and visit your website. Therefore, ensure you create an appropriate description paired with a well thought out graphic. Hereafter, ensure your users are guided to relevant sources that provide a richer insight and understanding to the content you are choosing to market.

4. Create Collaborative Pinterest Boards

Creating a collaborative board means joining your efforts with other Pinners marketing their content. Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You should however be cautious of the boards you choose to collaborate with. This is because all images from all pinners collaborating will be displayed on your profile. Always ensure your content is relevant, appropriate, striking and attractive.

5. Build Interest with Tips Boards

You are the expert in your industry. Develop fun, creative ways to provide your users and potential clients with tips, tricks and know-how to navigate your industry. For example, hairdressers can write about trending styles, and teachers can provide at-home study tips. Equipping users with beneficial knowledge also illustrates your professionalism and expertise, therefore increasing your brand authority and reliability.

It is essential that you build relationships with your users and potential customers. This not only allows for increased engagements and exposure of the content you are producing. But assists with developing a strong, loyal customer base. In conclusion, as with any other marketing strategy, it is important to gain a rich understanding of your tools, and utilise them to their full potential. The Web Shack hopes you have gained better insight into managing your Pinterest business profile. Check out our social media packages for more information. Otherwise, feel free to contact us for more information on how to develop your business online.