Understanding the Importance of a Strong Online Presence in 2021

August 2, 2021
Online Presence

One of the fundamental conclusions we have taken away from 2020 is the necessity for businesses to have an online presence. Not only are we progressively exposed to the growing environment of digital devices and smart technologies, but also a global pandemic that is influencing us to transform our thinking. In the midst of COVID-19 and the resultant quarantine, safety concerns and ongoing uncertainties, more and more businesses have been forced to reconsider the status quo. Companies are now re-evaluating traditional business models and marketing to strategies to align more with the global digital demand. The way things have previously been conducted within the business industry are no longer sufficient for successful trade.

It has never been more important than now, to grow and maintain a strong digital user engagement and online presence. Here we explain exactly why generating this online identity is important for your business. According to a Google survey, 85% of people worldwide conduct online research on a product or services they are interested in.

As we know, these days people consider “google it” to be a suitable means to conducting research before making a decision. 86% of individuals depend on the internet to find local businesses, while 46% of individuals search for local information. As such, it is essential that your business is recognised locally.

What is an Online Presence?

Having a true “digital presence” involves an amalgamation of many moving parts that can differ from business to business. With this said however, every business can benefit in some way or another from multiple types of online presence. A few types of digital tools are as follows;

  • Social Media Accounts & Pages (Facebook, LinkedIn, Twitter, Instagram etc.).
  • A fully-responsive business website (compatible on both desktop and mobile devices).
  • Digital Ads (Google Ads, PPC & banner ads).
  • Regular content and blogs
  • Online Reviews
  • Search Engine Optimisation
  • Business Directory Listings
  • Map Packs (Google & Apple Maps)

With the continued increase of digital engagement and virtual business trade, we have seen businesses adopt a couple of these digital tactics however as we continue to navigate our ‘new reality’, it is imperative to adopt most (if not all) of these digital tactics in order to build a strong online presence for your business.

For example, many local cafes and restaurants saw their doors close indefinitely due to heavy lockdown restrictions. As an alternative, these spaces were offering “takeaway options” as their primary form of business, however without a sound online presence it can be close to impossible to reach potential buyers. By uploading your business onto Google business listings, online directories and repeatedly marketing your menus and promotions through social media, you are more likely to reach users looking to fulfil their next craving.

Here at The Web Shack, we offer each and every one of these digital solutions. So, let us help you grow your online presence. View our various digital services here. Additionally, in our blogs to follow, we will be unpacking each of these digital tools to provide you with an in-depth understanding of each concept. But for now, stay safe and stay warm!