Public Relations, Corporate Communications, Reputation Management, Spin Doctor – Which ever term you are familiar with, the value of public relations is undeniable.
At The Web Shack, we employ a ‘relationship focused’ approach to public relations. The rise of social media has put the power of reputation (and arguably the market) into the hands of the consumer. We believe the appropriate response to the times is to engage with consumers more than ever. Marketing and reputation are just as much about listening to your consumer as they are about sharing information with your consumer.
Creating long-term, meaningful conversations are they key to corporate sustainability and professional success.