Social Media Marketing Strategy: The Big 3 Facebook, Twitter and Instagram, are the superstars of the social media marketing scene but are they essential to your social media marketing strategy? The social media marketing scene has tons of social platforms to choose from. Most people can name at least eight off the top of their…
SEO Trends for 2018 A closer look at the SEO trends for 2018. Even though most brands continuously work on optimising their Search Engine Optimisation (SEO), it seems as if the ever-changing requirements of SEO is always out of reach. From algorithm updates to new technologies, the moment you adhere to the current requirements it…
2018: Website design trends Another year has come and gone, and when this happens, it’s always exciting to see what the new year might have in store for us. Although no one can know for sure what 2018 may hold, in the world of digital, it’s very important to think ahead. We think there are…
Looking at Your Website Strategy Before starting with your website design and jumping right into the design and making the website loo beautiful. Investigating what your website strategy is, might be valuable in order to make sure that your website delivers exactly what you need it to once it goes live. Here are a few…
Why Google AdWords? Google Ads is an advertising service by Google that allows businesses to display ads Google and its advertising network. AdWords is one of the most effective methods of advertising. There is a reason why Google AdWords is the marketing tool of choice for most marketers. Because it allows for very precise targeting…
Reasons why a professional web designer is necessary We understand that this is quite a common conundrum faced by many businesses, save money by designing a website themselves using an online website builder. While platforms like Wix and WordPress are becoming more popular for the do-it-yourself websites, there are a few elements that you simply…
What you need to know about Search Engine Optimisation Search Engine Optimisation (SEO) is defined as the activity of making sure that a website can be located on search engines for words or phrases that relate to the website’s offering. As Adam Audette said, “The days of SEO being a game outsmarting algorithms are over.…
Why your company should be using Google AdWords When Brad Geddes spoke about Google AdWords, he said that when ads become part of the information-gathering process, they cease to be ads. “At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not…
5 Online Marketing Myths Debunked To get the most value out of your marketing efforts we will look at some prominent online marketing myths. Tony Zambito said, “Instead of using technology to automate processes, think about using technology to enhance human interaction.” When it comes to online marketing, it is very easy to forget that…
Social Media Management Social media management has become somewhat of an art form in recent years. Quickly typing a post for the sake of having a post is no longer a viable way to manage your social networks. There are a variety of different opinions on the topic of social media marketing. Many argued that…
