A domain name locates an organization or other entity on the Internet. For example, the domain name www.shack.co.za is what you landed on to get to the page you are viewing currently.
Things to consider when choosing a domain name?
First of all when you are considering a domain the first step is to check its availability. There are databases and websites to check if a domain is registered or not. The next important thing to consider is that your domain is relevant to the company. It usually revolves around the company name. For example our company is called “The Web Shack” so the domain name “shack” fits. We have also abbreviated the domain name to an extent as it is important also to keep your name short. Having a long domain name makes it hard for someone to search for you on a search engine if they are unsure of all your company information. You also have to be aware that numbers and hyphens, etc are not recommended in a domain name and can affect your websites ranking on search engines.