Why Google AdWords?
Google AdWords is an advertising service by Google that allows businesses to display ads Google and its advertising network. AdWords is one of the most effective methods of advertising. There is a reason why Google AdWords is the marketing tool of choice for most marketers. Because it allows for very precise targeting and works for small or large businesses. It helps you to connect with consumers searching specifically for the products and services you offer.
Because you are connecting specifically with consumers who are searching for your brand, the chances of getting good leads and driving valuable traffic to your website is good. With AdWords it allows you to continuously tweak the campaigns, adverts etc. This means that because it allows you to continually refine the strategy, you can begin to ensure that only those consumers who want to buy your products or services are sent to your websites through AdWords. It is no longer about spending money to reach a lot of people hoping that they maybe show some interest. It is now about finding them at the moment they need your product or service. AdWords is all about relevance and making sure that when your advert reaches your target market, the ad is relevant to the searcher. You know that when your advert is shown, it is to a potential buyer.
Benefit of only paying per click
Money isn’t wasted when it comes to AdWords, as the pay-per-click option is cost-effective and allows you to set daily budgets and only bid on keywords you feel are worth it. AdWords is suitable for small or big budgets, which makes it the perfect solution for any business. AdWords allows for quite a high return on investment when you optimise your campaigns. It may take some time to figure out what works for your business. But it is definitely worth it. The more you are able to optimise your AdWords the chances that you will be spending less is also likely.
All about conversions
With the vast range of information available on AdWords it helps to give you a clear picture of what strategies work and what doesn’t. It is all about getting the most conversions from your clicks. With Google Analytics we can set up specific events to track how many clicks turn into conversions. Whether the conversion is downloading a brochure, subscribing or filling out a contact form, we can track it. When the areas that gives the best return on investment are identified, it is usually recommended to then focus on those areas to optimise AdWords.
Reach your target market when they are searching
Not only does AdWords reach the audience at the right time, but it also gives you so much insight into the people searching for your business. You are able to see what times they are searching the most for your product, what devices they are using, and what locations are responsible for the most searches. You receive information that can be invaluable to your business. You are able to use this information to your benefit such improving your products or services. The information from Google AdWords can also assist with your other marketing efforts. If you use the information gained from Google AdWords it can assist to ensure that you are targeting the right people.
Google is all about showing relevant content when it comes to their search results. Google’s search engine algorithms are continually evolving in order to always show the best and most relevant search results and ads possible. This in turn has a positive impact on businesses that use Google AdWords. You are able to get detailed reports of your campaigns. You are also able to target by location to ensure that your adverts reach the right audiences. The measurability of Google AdWords is one of the reasons why it is so sought after. With AdWords, every part of campaign can be measured such as the number of clicks, number of impressions, click through rate, conversions and much more. Detailed reports on exactly what you want and need to know is one of the best part of Google AdWords.
Faster than SEO
Although organic SEO is important, SEO can sometimes take a long time to get right. When it comes to AdWords, it works a lot faster than trying to organically get on the top of Google. Both can be seen as search engine marketing that generates traffic, AdWords just works instantly. It also allows you to target multiple keywords, which might be hard to accomplish with organic SEO. AdWords allows for instant visibility for your website and allows you to promote certain pages to different offerings.
If you see that your competitors are using AdWords and you are not investing in AdWords, you might be losing a lot of potential customers to your competitors. AdWords is all about visibility. Make sure that you stay competitive and ensuring that your potential customers know about your business.
There are so many benefits to using Google AdWords, and it can be tailored to suit each and every business. If you want to get your business out there and drive traffic to your website with Google AdWords then get in touch today. We are more than happy to assist and get you started with AdWords. Want some information on our AdWords packages? Go to: http://www.shack.co.za/online-marketing/