The websites and businesses that appear at the top of your Google search result page are not random. Google ranks these websites using a range of criteria. If you adhere to thees criteria for your website, you can also begin to find yourself at the top of Google in your industry. Here are 7 steps…
As many of us know, social media is increasingly becoming a large part of our daily lifestyles, and has in turn become a fundamental marketing tool for small and large businesses alike. Social Media Marketing (SMM) is a strategic way for your business to engage with prospects and customers online to grow your marketing network.…
90% of weekly Pinners make purchase decisions on Pinterest. Reach them early and get a head start on better results. Pinterest is way more than ‘just’ a social networking platform. It is a visual search engine and productivity tool that you can utilise to engage with users, showcase your products and services, and grow your business.…
It is clear that Instagram is no longer just for personal use. It has transformed into a global platform that allows brands to humanize their content, recruit new talent, showcase products and inspire their audiences. Instagram has become one of the most rapidly developing social media platforms to date, as it allows for users, including…
Whether you run a small local business or a big corporate establishment, social media is an essential part of every contemporary business marketing strategy. Social Media platforms help you connect with your customers online, increase brand awareness and boost your leads and sales. Well over half the world’s population is now online. As Kemp (2018)…
”No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half its citizens “ – Michelle Obama In the past, career choices and business opportunities for women across the world have been extremely limited. While we have made significant progress over recent years, opportunities…
Running your own business is no easy task. There are often unending to-do lists, errands and responsibilities that need to be taken care of. With this said however, one should always make online brand visibility a priority. Our contemporary lifestyle is jam-packed with an abundance of smart technologies and online communications. Individuals are regularly engaging…
Partnership – As a proudly South African digital agency, The Web Shack understands the determination, tenacity and effort it takes to coordinate a successful and profitable digitally-orientated business. Today’s society is incredibly saturated with creatives, freelances and digital agencies all trying to make their mark in our industry. With this said however, it can be…
You can have the most aesthetically appealing Facebook page, paired with a seamless Instagram flow, an easy-to-navigate website promoting the highest quality products and top-notch customer service. However, none of this matters if you aren’t engaging with the right target audience for your brand. Therefore, in order to target the right audience, drive traffic to…
In the midst of the new corona virus pandemic we are currently learning to navigate as a local and global community, many companies worldwide are implementing voluntary or mandatory work-from-home policies. Much of the world is on lockdown, and, even in places that aren’t, people are encouraged to stay at home. Even if you’ve done…
