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website strategy

Looking at Your Website Strategy

Looking at Your Website Strategy Before starting with your website design and jumping right into the design and making the website loo beautiful. Investigating what your website strategy is, might be valuable in order to make sure that your website delivers exactly what you need it to once it goes live. Here are a few…

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Google Ads

Why Google AdWords?

Why Google AdWords? Google Ads is an advertising service by Google that allows businesses to display ads Google and its advertising network. AdWords is one of the most effective methods of advertising. There is a reason why Google AdWords is the marketing tool of choice for most marketers. Because it allows for very precise targeting…

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web designer

Reasons why a professional web designer is necessary

Reasons why a professional web designer is necessary We understand that this is quite a common conundrum faced by many businesses, save money by designing a website themselves using an online website builder. While platforms like Wix and WordPress are becoming more popular for the do-it-yourself websites, there are a few elements that you simply…

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Search Engine Optimisation

What you need to know about SEO

What you need to know about Search Engine Optimisation Search Engine Optimisation (SEO) is defined as the activity of making sure that a website can be located on search engines for words or phrases that relate to the website’s offering. As Adam Audette said, “The days of SEO being a game outsmarting algorithms are over.…

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marketing myths

5 Online Marketing Myths Debunked

5 Online Marketing Myths Debunked To get the most value out of your marketing efforts we will look at some prominent online marketing myths. Tony Zambito said, “Instead of using technology to automate processes, think about using technology to enhance human interaction.” When it comes to online marketing, it is very easy to forget that…

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website design ideas

Website Design Ideas and Trends for 2017

Website Design Ideas in 2017 At the beginning of a new year, everyone gets quite nostalgic about the previous year, giddy with new year’s resolutions. We gear ourselves up with steadfast tenacity to never repeat the mistakes of the past. Although our resolutions usually apply to us on a personal level, there is no reason…

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digital marketing

Digital Marketing – What Are The Benefits?

Digital Marketing – What Are The Benefits? It has become quite necessary for a brand to be visible online. This has caused the online space to evolve into a busy hub of information. An effective online presence therefore, now requires more thought and implementation. Digital marketing is needed to get through the ‘noise’ of the online realm, giving your…

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